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There are two major speed related characteristics of your website, first is "time to first byte" and second "time spent downloading a page". Google checks and takes account of both of them. Read more Hosting Server Speed Bear on Search Rank

Hosting Server Speed Bear on Search Rank

There are two major speed-related characteristics of your website: the first is "time to first byte" and the second "time spent downloading a page". Google checks and takes account of both of them.

Hosting Server Speed Bear on Search Rank
Google likes you if crowd beloves you

Besides these two parameters, speed has an indirect influence on the website rank. Users' subjective satisfaction with faster web pages is higher and you may see it clearly in usage statistics. For example, visitors browse more content, stay longer on the page and, more likely, share links in social media. Google measures user actions after users click the link in search engines results page, so it is certainly a very important factor in determining particular website value for search results.

 

Proven Correlation
Faster sites get a slight boost in ranking index and will be in higher positions in search engines results. There was a detailed article in moz.com about "How web speed affects page ranking", which stated clear correlation between the time to first byte and search positions.

 

Page Size and Download Time

Hosting Server Speed Bear on Search Rank

Time to first byte is clearly correlated with ranking results, other speed-related parameters are more controversial. For example, pages with shorter download time may not necessarily get better position without substantial content. The correlation between page size and download time is obvious - smaller pages are downloaded considerably faster. Controversy arises from the fact that pages with longer texts and more illustrations are more interesting for users. Having more enthralling content means heavier size. If this is the case, longer download time seems somewhat justified.

 

It's Official by Google
Google announced already in 2010 that they would start using page speed as one signal in ranking but the exact weight is unknown until today.

 

All webmasters may check on their websites how Google web crawler measured "Time spent downloading a page" in Webmaster Tools under "Crawl" => "Crawl Stats".

 

High Rank May Crush Your Website

The problem with many websites is that they are not ready for serious visitors flow. If Google would list a website in top positions with truly competitive keywords, the site would get Tons of visitors is good until they jam your web server and website comes down thousands of visitors every day. Wouldn't it be great? Yes, would... until heavy traffic jams the web server and website will not be available to everyone. Cheap content management systems, especially their out-of-box versions, are very resource-consuming. Pairing them with cheap and sloppy web hosting server, you will get a website which just can't withstand significant traffic.

 

What the Slow First Byte Truly Shows
Time spent on downloading a page points to poor optimisation of the page, however, this is not by all means connected to web hosting quality. The size of graphic files and unoptimized website code indicates unprofessional work of the designer and webmaster. Web hosting architecture and optimisation is two different trades. Slow first byte is the first sign of cheap virtual servers, which aren't technically very advanced and will probably not be able to serve enough pages under heavy load.

 

Most Typical Causes for Poor Hosting
Cheap web hosting has higher risk of slow hard drives, junked virtual memory, overloaded RAM usage or network bottlenecks. The reasons for this are obviously cheap equipment, poor maintenance and overloaded networks.

 

Where Does the Quality Come From?
Responsible web hosting companies are more likely to upgrade server equipment, establish reasonable work policies and leave more reserve to traffic peaks in network capacity. Most importantly, they hire professional staff, who is competent enough to keep up with their systems and detect any problems in the very early phase.

 

Google May Know Better Than You
While crawling websites, Google measures with different means the approximate amount of traffic your web hosting is able to handle. If the maximum level is low, your website will get good listings only in "long tail searches", which brings considerably less visitors than top positions with major keywords.

 

What You Can Do About It
Do your own research to make more competent decisions. Consult with experienced webmasters, who have tried different web hosting providers for their websites. You don't need to become a hosting professional yourself. It works perfectly, if you just understand basic elements that determine web hosting quality. Then you will be able to avoid crammed servers and choose better web hosting service for your website's real needs.

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Hosting Server Speed Bear

Hosting Server Speed Bear

Google likes you if crowd beloves you Besides these two parameters, speed has an indirect influence on the website rank Users' subjective satisfaction with faster web pages is higher and you may see it clearly in usage statistics There are two major speed-related characteristics of your website: the first is "time to first byte" and the second "time spent downloading a page". Google checks and takes account of both of them.

Hosting Server Speed Bear on Search Rank

There are two major speed related characteristics of your website, first is "time to first byte" and second "time spent downloading a page". Google checks and takes account of both of them.
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