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Besides these two parameters, speed has an indirect influence on the website rank. Users' subjective satisfaction with faster web pages is higher and you may see it clearly in usage statistics. For example, visitors browse more content, stay longer on the page and, more likely, share links in social media. Google measures user actions after users click the link in search engines results page, so it is certainly a very important factor in determining particular website value for search results.
Page Size and Download Time
Time to first byte is clearly correlated with ranking results, other speed-related parameters are more controversial. For example, pages with shorter download time may not necessarily get better position without substantial content. The correlation between page size and download time is obvious - smaller pages are downloaded considerably faster. Controversy arises from the fact that pages with longer texts and more illustrations are more interesting for users. Having more enthralling content means heavier size. If this is the case, longer download time seems somewhat justified.
It's Official by Google
All webmasters may check on their websites how Google web crawler measured "Time spent downloading a page" in Webmaster Tools under "Crawl" => "Crawl Stats".
High Rank May Crush Your Website
The problem with many websites is that they are not ready for serious visitors flow. If Google would list a website in top positions with truly competitive keywords, the site would get Tons of visitors is good until they jam your web server and website comes down thousands of visitors every day. Wouldn't it be great? Yes, would... until heavy traffic jams the web server and website will not be available to everyone. Cheap content management systems, especially their out-of-box versions, are very resource-consuming. Pairing them with cheap and sloppy web hosting server, you will get a website which just can't withstand significant traffic.
What the Slow First Byte Truly Shows
Most Typical Causes for Poor Hosting
Where Does the Quality Come From?
Google May Know Better Than You
What You Can Do About It
TOP WEBSITE QUALITY
If there is one single factor that makes your website faster and gets you higher Google quality score, it is a good reliable web hosting service.
BEST WEB HOSTING
We have tested different hosts for our websites by various quality parameters, and there are a few web hosting providers we reccommend.
Web hosts mentioned in our articles are independent firms with own terms and conditions, and some firms endorse us to support our website.
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